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Persuasion And Influence Exercise: Benefits vs. Features

Brief Description/Purpose

Whether communicating to one's boss, or to customers or team members, it's important to have the tools to influence others, be heard, and have your ideas taken seriously. One of the biggest confusions people make is mistaking features for benefits, so here's a clarification exercise.



 Group, paper and pencil

Age Appropriate

 Teens, adults

Ideal Group Size

 Any group size

Time For Exercise

15 minutes


Communication, sales, marketing, presentation