Persuasion And Influence Exercise: Benefits vs. Features
Whether communicating to one's boss, or to customers or team members, it's important to have the tools to influence others, be heard, and have your ideas taken seriously. One of the biggest confusions people make is mistaking features for benefits, so here's a clarification exercise.
Group, paper and pencil
Ideal Group Size
Any group size
Time For Exercise
Communication, sales, marketing, presentation